If you are an internet marketer, you undoubtedly will have paid quite a bit of attention to any advertisements that you see on TV or read in magazines. You may have noticed the various forms of advertising strategies that marketers use to promote their products. This article will introduce you to two basic strategies used in advertising. You may find it profitable to implement certain aspects into your ad campaigns.The Direct MethodThe direct method of advertising is used when a product has many favorable features. Newer products that possess innovative features which are not found in competing products or products that are superior in these features can be promoted using the direct method.
The direct method involves highlighting these special features in the hopes that the consumer will be influenced positively in their buying decision. For example a car that uses hybrid fuel cells and can run on gasoline and electricity, will have these features highlighted. A TV that has an incredibly thin profile and 3d capabilities is a more current example of a product subject to the direct method of advertising.The Indirect MethodThis strategy is employed when there aren’t too many special features of a product. In this scenario, the advertiser may try to bypass the thought process of the consumer and appeal to the consumer’s emotions such as fear, pleasure, desire etc. If you see an ad that vaguely shows a family in a car driving happily, there’s a chance that this product doesn’t have many clear advantages featurewise over the competition.The indirect method can also be utilized when a company wishes to promote a product line instead of an individual product. We’ve all seen the Sony Bravia line of TVs. In this case, in order to promote the entire footprint of the newly launched line of televisions, Sony launched the colorful bouncy ball campaigns.
So how do these strategies apply to the internet marketer? Well you are only limited by your imagination when it comes to promoting a product whether it be physical or informational. However by integrating both of these very basic methods and highlighting the special features as well as trying to draw the consumer into getting emotionally involved, you can maximise the persuasive potential of your ad.That’s it for now, but I will be adding more detailed strategy articles in the future so stay tuned. Hope this helps!